Yorkshire Ice Cream is made with milk from a local Holstein Friesian or “black and white” herd farmed by Tim Gibson of Hunters Hill Farm, near Crakehall - located just down the road from Brymor.
Yorkshire Ice Cream will be sold in more than 70 Tesco and Morrisons. Yorkshire Ice Cream is made on the farm using a secret recipe and the same traditional techniques as our Brymor Ice Cream. By using different milk which is lower cost and more readily available, we hope that Yorkshire Ice Cream will be an affordable everyday purchase for supermarket shoppers.
Brymor Managing Director James Ashford said “We created Yorkshire Ice Cream to bring the great taste of traditional dairy ice cream to a wider audience. We called it Yorkshire Ice Cream as it’s just that – made in the Yorkshire Dales by local people using local ingredients which we hope will be popular with consumers in Yorkshire and beyond. We see Yorkshire Ice Cream as Brymor’s take on ‘Yorkshire Fair Trade’. We’re producing a Yorkshire product at a better price, we’re paying our farmer a better price for the milk whilst maintaining fair terms of trade for our farmer”.
Key to Brymor’s business is the use of local, good quality milk, which is supplied for Brymor by Tim and his team. Tim is a very reputable local dairy farmer renowned for his Holstein Friesian herd and their outstanding milk production. Having managed Brymor’s own herd of Pedigree Guernsey cows for two years now, Brymor are thrilled to be continuing their relationship with Tim and his team on the farm.
Tesco and Morrisons will be stocking Yorkshire Ice Cream in Yorkshire stores from mid-March and it is hoped that this will be extended to more stores as time goes on.
Sir Gary Verity, Chief Executive of Welcome to Yorkshire has backed Brymor’s plans and the chance it offers to celebrate great produce created in Yorkshire. “Welcome to Yorkshire works hard to champion the county’s fantastic culinary offering and I’m delighted to see this Yorkshire business now associated with major national brands like Morrisons and Tesco. Our county prides itself on its quality, home-made produce, it’s one of the many reasons Yorkshire has a record-breaking number of visitors flocking to the county.” Sir Gary Verity, Chief Executive of Welcome to Yorkshire.